As the Marketing Lead for BAAD!, I spearhead all marketing initiatives for the organization, including its flagship production, Los Nutcrackers: A Christmas Carajo. Written by Charles Rice-González and directed by Chris Rivera, the play interweaves The Nutcracker and A Christmas Carol into a queer, Latinx story about a couple embarking on a psychedelic journey through their lives one Christmas Eve. This year marked its 21st anniversary at BAAD!
For this recent project, I designed and executed all marketing collateral, including postcards, programs, social media assets, and media buys. I developed and implemented a comprehensive promotional strategy and marketing plan, effectively engaging the target audience while honoring the play's cultural significance. Additionally, I crafted the press release, coordinated a professional photoshoot to capture the production, and managed print production with an external vendor, ensuring all materials adhered to the highest quality standards and deadlines.
Post Card 5x6 (FRONT)
Post Card 5x6 (BACK)
Postcard design for Los Nutcrackers: A Christmas Carajo — a key promotional piece that was mailed to subscribers, featuring bold visuals and engaging typography to draw audiences to this beloved annual holiday play at BAAD!
Social Media Post
Social Media Post
Social Media Post
Social Media Post
Social Media Post
Social Media Post
Social media graphics for Los Nutcrackers: A Christmas Carajo — designed to captivate audiences and drive engagement across platforms, highlighting the festive spirit and unique charm of this annual holiday play at BAAD!
Title card design for Los Nutcrackers: A Christmas Carajo — a vibrant and festive graphic created to capture the heart of this annual holiday play at BAAD! Showcasing bold typography and eye-catching visuals, this piece anchors the production's marketing efforts across print and digital platforms.
Program design for Los Nutcrackers: A Christmas Carajo — a printed keepsake for attendees, featuring details about the cast, crew, sponsors, and more. Thoughtfully designed to highlight the show's festive spirit while maintaining its distinctive brand identity.